People are paying attention to what’s being done there,” Alina Moffat, general manager at YG Entertainment group, which manages Psy, told a recent entertainment industry conference in Los Angeles. “Psy has opened doors and is shining a spotlight on K-pop. Over the past two years, a handful of K-pop acts including girl group 2NE1, boy band Super Junior and nine-piece band Girls Generation have embarked on mini-promotional tours around the United States to build their audience. With “Gangnam Style” topping the current Billboard Digital Songs chart and becoming the most-watched video on YouTube ever with more than 800 million views, fellow Korean pop, or K-pop, artists are positioning themselves for similar U.S. South Korean pop singer Psy poses on the red carpet as he attends the Mnet Asian Music Awards (MAMA) in Hong Kong November 30, 2012.
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